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« Is 'Business Intelligence' Still a Relevant Term? | Main | Web 2.0 Will Reshape the Face of BI » March 18, 2008Lights-Out Decision Making -- Okay for 95 Percent of Transactions
Perhaps the most exciting development on the horizon for business intelligence and analytics is automated decisioning, in which analytical tools are applied to real-time data streams, and actionable recommendations are sent to a rules engine for appropriate responses by other applications -- all without human intervention. Of course, moving up the ladder to from well-informed decision making by humans using intelligent dashboards and portals to automated decisioning is a huge leap for many businesses. But as much as 95% of the operational decisions to be made could eventually be done by software, says our very own James Taylor, featured in the latest industry leader Q&A in BPM Strategies magazine (registration required to view). James, formerly with Fair Isaac, is partner in Smart (Enough) Systems and has written a book by the same name. Among many things, James talked about the potential for "lights-out" decision making -- leaving it up to rules-based systems to move processes to the next step. James spoke to this: "All too often when people talk about straight-through processing, they talk as if just linking the systems will be enough. But in most of those systems, transactions must wait for people... You need to be able to make intelligent decisions when no one is there. You want to say that for, say 95% of the transactions, you can automate the decisions and in the morning a manager can review the five percent that are tricky." The impact on transaction speeds could be enormous, James said. "Business decision management injects that intelligence into the business process management framework so you can get hands-free, lights-out, straight-through processing. The data does not stop and wait for anybody to okay it. The system is smart enough to take decisions and flow most of the transactions through." Is our current generation of technologies able to accomplish such a degree of automation? James says yes. In particular, technology areas making this a reality include service oriented architecture, business process management, and business rules management. "The service oriented architecture/business process management environment -- the idea that you are assembling applications from components or services with different properties. If you identify decision services as something different -- which you need to do to make it work -- it is easier if you are already thinking about different services doing different things. The mindset that you are not building an application but you are building a bunch of services and are assembling an application makes it easier to think about decision management." Ultimately, the ability to leverage business intelligence to such a process depends on the ability to support real-time analytics, James said. "You are beginning to see a realization that traditional BI tools simply can't be applied to a real-time application," he explained. "It is not just a question of getting the performance. If you are trying to do straight-through processing, a report isn't very helpful. What data mining and operational analytics do is see what a smart person would see if they could visualize the data and turn it into something that can be executed -- a formula or a calculation or a set of rules." _____________________________________________________________________ Posted by joemckendrick in Decision Support | Digg This | Add to del.icio.us Trackback Pings TrackBack URL for this entry: Interesting commentary, Joe. BRMS/BRE technology is usually associated with SOA, but for more "real time" and direct event-rule management / execution, you also have to look at the EDA and CEP software stacks. This is especially true when looking at BI influences on operational decisions: you may use conventional BI to help derive rules, but also use CEP for real-time BI / in-memory analytics directly alongside the rules you are adjusting. Posted by: Paul Vincent at March 25, 2008 07:54 AM hi, Users often assume that business analytics (BA) comes along with BI. The traditional BI market has been associated with providing executive dashboards and reporting to monitor the assumptions and key performance metrics that are part of long term planning cycles. Posted by: MAIA blog admin at March 31, 2008 07:08 AM Post a comment |
